One of the problems that companies encounter is making their adverts show or portray to the customer that they are perfect, and many customers get disappointed after seeing the product, not meeting the standard that they have assumed that it has. This is a big issue that affects a lot of firms. Many of them do not see this. Many times. Such issues lead to feedbacks that have negative impact on the company. Although, sometimes it is good for you to exaggerate and convince people about your product, but never get to a point where you show an entirely different thing that your product cannot achieve, in such cases. Customers themselves start convincing each other why they should not use tout product and the only class of people that remain are those that are loyal to your brand. Make sure that your classified ads (доска объявлений) portray what you can do. You have to make sure that the advertisement that you are giving through classifieds (объявления) is more that publicizing your product. It is to convince customers to buy.
The difference between advertisements and publicity is that adverts are mainly to generate income for the organization, while publicity is just to show to the market a piece of information. For example, publicity can show to the world that you have a promo coming up and how they can get the promo codes to win the gifts, but adverts show them why they should buy, and how they can buy most times. It is possible that you design an advertisement yourself and get it promoted yourself if you have a blog as a company that people visit frequently, but the best way to go about adverts is to contract it out to companies that offer free media of advertisement, an example is free classifieds (бесплатные объявления).