Running a business is often said to be challenging. This is actually true in all respects. Today, business has become so hard to run that many companies are failing to stand on two feet for a lengthy period of time. News of bankruptcies has dominated the headlines around the world. This actually applies to all kinds of businesses irrespective of the sector or scale of operation. All this is testimony to the challenging nature of running a business. The success of a business can depend on a number of things. One of the most notable reasons that businesses fail to succeed is due to the fact that they are not able to contain competition from fierce rivals. In a world where the number of market players continues to rise on a daily basis, it is not possible to do away with competition. Put simply, competition is part and parcel of an ordinary business of today. Therefore, business brand (ブランド) owners have to find ways and means of dealing with it.