Think of all of the ways we experience music in the span of daily. The most evident will be the radio, our own CDs and MP3s. However, you’re also hearing a constant flow of music in advertisements, at the background of radio advertisements, while on hold in a call to the lender, from piped in music whilst relaxing in pubs and when a local band plays cover tunes Friday night in your favourite bar.
In each of these situations, the songwriter is earning licensing charges. Along with the earnings such deals bring about, they also expand and fortify your own musical brand by exposing more people to music and by making a link between your music and the product or service being promoted.
As soon as it’s likely to promote your music for licensing, it is more efficient to hire a music promotion companies which specializes in music licensing. BMI, SESAC and ASCAP are the three biggest and represent the vast majority of recognized, famous acts. However, for an unknown songwriter or you only starting to enjoy success, a bigger boutique company may offer more one off time to come up with a personalized business strategy targeting the very best method to license your music.
Remember: there’s a gap between a music promotion companies and a music library. The latter only adds your music into a giant catalogue database for potential customers to peruse. A license company proactively goes out and pitches your music specifically. Therefore, they require a bigger fee but it’s a case of getting what you pay for.
The most rewarding licenses are those used within the entertainment business, such as TV commercials, film trailers, in TV episodes and on video soundtracks. Video games also offer a wonderful chance for placement. Nonetheless, it’s important to match your music using this product. Should you write fusion jazz, then chances are WOW will not be the ideal match. But it might work flawlessly for dinner bar radio commercial.